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Green Washing bra and underwear

Green Washing Bra and Underwear Companies Exposed

Sustainable is a pretty big buzzword people and companies like the throw around. When used improperly, it takes just another layer of research or questions to determine if one should support products like bra and underwear purchases. This process is needed..but (there’s always a but) a lot of companies are claiming that they are eco-friendly when they aren’t. To top if off some zero waste blogs are supporting/promoting/affiliating with them. The result is Green Washing. This pertains to every day bra and underwear, not the fancy fancy lingerie.

Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more environmentally friendly than it really is. “

What Is definition

This is what I value in a textile and lingerie company:

  • Fair trade/Ethical
  • Natural fibers
  • Organic
  • Environmentally friendly and ethical extras: dyes and manufacturing, giving back, packaging and shipping, location

Companies Green Washing their Lingerie, Bra and Underwear

Here is why I am staying far away from Green Washing Companies. When it comes to buying lingerie, bra/bralettes and underwear I refuse to support companies that fall into one of the categories below:

  1. Use of synthetic fiber fabric blends (Example: 95% Cotton WITH 5% spandex, nylon, lycra, polyester or elastane)
  2. Not fair trade or made in USA (I’d rather support as local and ethical as possible)
  3. Not organic. Cotton is considered one of the ‘dirtiest’ crops.
  4. Claim to be ‘natural’ and use bamboo/cotton/hemp/silk but don’t disclose any elastic or blended synthetic material elements
  5. Don’t offer recycling or responsible disposal options
Eco-Friendly Underwear

Companies that Claim to Sell ‘Eco-Friendly’ Bra and Underwear, but really aren’t:

  • Everlane
  • Pact
  • Hara
  • Majamas
  • Brook There
  • Only Hearts
  • Organic Basics
  • Wama
  • Boody
  • More: Soulflower, Commando, Blue Canoe, Hanky Panky, Need Supply Co

I do appreciate when companies use recycled materials like polyester. Unfortunately most of this is made from plastic water bottles though which (in my very strong -whoops- opinion) 1. shouldn’t be a thing (plastic water bottles) 2. are they recycling polyester/rayon/nylon/modal/spandex/lycra fiber in which their fabric is made from? Can you recycle blended fabric? Does it even matter its made with cotton or bamboo too, or is just %100 of any fiber better? 3. Synthetic (recycled of not) fibers still releases microfibers into waste stream with manufacturing/processing and consumer washing 4. Synthetic materials may be exposing us on our very intimate regions with plastic and manufacturing byproducts and breakdowns on a daily basis.

What do you do in the meantime? Keep wearing those dingy used-to-be-white suckers for as long as possible. How to recycle old underwear here. Want more? Stay tuned for a natural fiber, eco-friendly, ethical, zero waste every day undies and also lingerie guide coming soon!

Looking for more Zero Waste tips? All on board with ditching plastic and synthetic fibers but want more?! Check out 5 Things Zero Wasters Should Ditch

One comment

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